In today’s age, radio is the most effective and most efficient advertisement medium. We firmly suggested the Radio at Marketing Maniac as the key component of any good ad campaign. Radio has emerged as the most successful and most creative form of entertainment that caters to listeners of all classes and ages in the world, primarily in cities of Metros, Tier I and Tier II. The reasons for the same are many. Radio has been with us for decades, but now it has caught the interest of teenagers, middle class, home-makers, professionals, and even children in recent years. The RJ’s have been able to steal the hearts of audiences of all ages with outstanding listening abilities and have built and developed distinctive features and specialties for their shows and individuals are waiting to listen to their favourite shows and their RJ’s.